EXP-001 especimen · creative strategy for brands, founders and creators

The especimen is underway

We design your brand's creative strategy and positioning — the especimen only you can occupy. We direct every phase until it exists in the world, without losing anything along the way.

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especimenes

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01 who it's for

Every brand is an especimen. We work with those building something of their own who need a strategy that holds it up.

Brands

Companies that already operate but never articulated who they are. We order their identity, their message and their market position.

Founders

Projects about to be born that need an especimen of their own in the market, before someone else claims their territory.

Creators

People with a voice and an audience who want to turn them into a brand with direction, strategy and value.

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02 what we develop

main service

Creative strategy

The core of every especimen: the direction that orders and gives meaning to everything else.

01 Brand direction (verbal and visual territory)
02 Market positioning and message architecture
03 Campaign concept and strategy

Creative services

Around the strategy, we execute every piece under the same creative direction — or direct the specialists who produce it.

Branding & visual identity

Logo, type system, color and brand guidelines.

Web design & development

Custom sites and landings, from idea to deploy.

Video editing

Pieces for social, YouTube and campaigns.

Motion graphics

Animation, titles and moving graphics.

Content & social

Content direction and pieces for social.

Art direction & photography

Visual style, shoots and on-set direction.

↓ Next · 03 How we work F.00 · Create your especimen →

03 how we work

Every especimen begins in phase F.00 — the admission of your project. From there, four phases:

F.01
Discover

Diagnosis of your brand and its environment.
F.02
Define

Territory, positioning and message.
F.03
Develop

Campaign concept and strategy.
F.04
Deliver

Direction of the execution.

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04 portfolio

Active especimenes

EXP-001 In progress

The first especimen is in development.

EXP-002 Available slot Your brand is the next especimen →

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05 project admission

Create your especimen

This is phase F.00 — where every especimen begins. Tell us what you're building: we review every request and reply in under 48 hours.